Ongehoord reports widespread deception about the Beter Leven quality mark to the Advertising Code Committee
Investigation group Ongehoord has filed a complaint with the Advertising Code Committee against advertisements for Beter Leven products. According to Ongehoord, the Dutch Society for the Protection of Animals is lying about animal welfare on farms with the quality mark. For example, most Beter Leven broiler chickens do not have outdoor access, and mega-farms are granted the quality mark through an administrative trick.