The investigation group Ongehoord is filing a complaint with the Advertising Code Committee to stop advertisements for Beter Leven products. Ongehoord claims that the Dutch Society for the Protection of Animals (Dierenbescherming) is misleading the public about animal welfare on farms with the Beter Leven quality mark. For instance, most broiler chickens do not have outdoor access, and mega farms receive the quality mark through a questionable administrative process. This process is actually suggested by the Dutch Society for the Protection of Animals (Dierenbescherming) itself. The investigation group has backed its complaint with detailed evidence and images of Beter Leven farms.