
Beter Leven ads turn out to be a fable
Pig farmer Loes cuddles piglets for a photo in the Telegraaf, but beats them to death when nobody is watching. Pig farmer Pieter is honoured by the Dutch Society for the Protection of Animals (Dierenbescherming) – on hidden camera footage he abuses his animals with an electric prod. At the three-star company Livar the pigs are, according to the Dierenbescherming, "simply content". Investigation group Ongehoord filmed serious tail biting there: a behavioural disorder that points to stress and frustration in the animals.
