Ongehoord has been investigating animals in livestock farming since 2011. Whether at conventional, organic, Beter Leven certified, or other animal welfare farms, the investigation has revealed animal suffering at every location. Sjroete Farm is no exception. It serves as another clear example of how the industry uses animal welfare as a marketing tool to enhance the image and sales price of meat.

Contrary to what consumers see on the Sjroete Farm website, the "Burgundian pasture turkeys" actually spend more than half their lives in closed barns. The breeders do not provide conditions that truly meet the animals' natural needs. Images captured by Ongehoord at the slaughterhouse reveal that the lives of turkeys at Sjroete Farm, like those of all other animals in the meat industry, end in stress, fear, and pain.